Wednesday, March 30, 2005
Your 'Promise' Has Been Duly Discarded and Disregarded
'So Much For Your *New and Unique Promise*'
Far too often the advertising suits get a *little* over-excited and carried away, making overblown statements with no substance to back them up ... so (while I in no way condone littering) it seemed fitting to see this unwanted flyer discarded in an off the beaten track footpath in York. If my corporate branding radar is correct I believe it could be an ad for the AA (the roadside recovery outfit rather than the other one) so heaven knows what the marvelous life-changing £40* (the * in this usually denotes that they are intentionally misleading you and are legally obliged to drop you a clue) is all about ... seems like quite a bit of dosh to me so it would have to be truly exceptional to tempt me (particularly as I'd have to buy a car first).